Reach your customers and grow your business through the power of e-marketing!

My new e-Marketing Package integrates seven of the most popular online platforms: WordPress, FeedBurner, Facebook, Twitter, LinkedIn, YouTube, and MailChimp. I interconnect and automate all these marketing tools for you so that broadcasting your marketing content online couldn’t be easier! Here’s how I do it.

Blogging with Web Syndication

For blogging, I install a self-hosted WordPress blog onto your website. Your blog is fully cross-referenced by categories and keywords. Visitors can browse your blog by category, keyword, month, date, or author. I use FeedBurner to syndicate your blog content on the web, and I can even syndicate your blog feeds by category or keyword to do targeted marketing. Every new blog post is automatically announced as a status update on three different social networks.

Social Networking and Social Media

For social networking, I use Facebook, Twitter, and LinkedIn. I connect them together so that the same status updates are automatically broadcast on all three networks. A Facebook or Twitter widget displays live status updates directly on your website, and follow badges and share buttons are integrated into every web page and blog post throughout your website. For social media, I use YouTube to host your website’s embedded videos. New video uploads are automatically announced on all three social networks.

Professional Email Marketing

For professional email marketing, I use MailChimp, which currently offers up to 2,000 subscribers and 12,000 emails per month for free! A mailing list sign-up form collects subscriptions on your website, and the sign-up form can be added to your Facebook business page as well. I set up automatic email campaigns which broadcast new blog content monthly or weekly to all list subscribers and broadcast daily to subscribers who request instant updates for targeted content. A link to your email newsletter is automatically posted as a status update on all three social networks, and an online archive of past mailings is integrated into your website.

Professional WordPress Websites

If you need a (better) website, I can build you a full-featured WordPress website with a contact form, a sitemap, a search box, a self-hosted blog, and more. You can choose from a wide variety of professional website themes which I can style and customize to your specifications. Do you need to display images on your website? I can offer you three different ways to make a powerful visual impact: popup (lightbox) image viewers, embedded slideshows, and a dynamic content gallery which links your images to your web pages. I do extensive behind-the-scenes work to make sure your website is SEO-friendly, fast, reliable, and secure. I also provide professional-quality copywriting and typesetting to help you prepare your content for publication on the web.

Are you still marketing the old-fashioned way? F.W. Chapman Solutions can help!

My e-Marketing Package and my websites can be customized to meet the unique needs of each individual client. For example, here’s how I used my e-Marketing Package on the website I built for my client Santly Training, LLC. Please contact me to arrange for a live demonstration, which I can present to you either in person or remotely over the Internet. Let’s meet soon and discuss what my new e-Marketing Package can do for your business!

Frederick W. Chapman  ♦  Consultant/Scientist/Owner  ♦  F.W. Chapman Solutions

All original text and all original images in this article are copyrighted © 2011 by F.W. Chapman Solutions; all rights reserved. All stock images have been licensed for use and are copyrighted by their owners; no unauthorized reproduction allowed.

It is my great pleasure to welcome you to the new company blog for my consulting firm and research laboratory, F.W. Chapman Solutions! I look forward to keeping you informed with timely articles on information technology, the visual arts, and the mathematical sciences. Future articles will cover a wide range of topics, such as:

• blogging with WordPress
• social networking and social media
• e-publishing, e-marketing, and e-commerce
• web development and database applications
• digital photography and post production
• e-learning and computer-based training
• mathematical software (like Maple and SWP)
• new research in mathematics and computing.

If you subscribe to my blog feed, you will never miss an article. Please feel free to comment, and do come back often!

Frederick W. Chapman  ♦  Consultant/Scientist/Owner  ♦  F.W. Chapman Solutions

All original text and all original images in this article are copyrighted © 2011 by F.W. Chapman Solutions; all rights reserved. All stock images have been licensed for use and are copyrighted by their owners; no unauthorized reproduction allowed.